PRISM Live Studio
NAVER's flagship live streaming app for camera, gameplay, and VTuber broadcasts. The work defined PRISM Live Studio's visual foundation — across brand identity, motion language, virtual characters, and live interaction graphics — shaping how creators express themselves during live moments.
ROLE
Interaction & Motion Design
CLIENT
NAVER Corp.
PRODUCT
PRISM Live Studio
YEAR
2018 — 2020
LIVE SITE
Live Reaction
Animated reaction stickers help creators respond to viewers in real time during live broadcasts. From quick emotional cues to expressive moments, these elements add visual rhythm to the streamer–audience exchange — easy to deploy, light enough to never interrupt the live feed.
AR Masks & Camera Effects
AR masks and camera effects let creators reshape how they appear on stream. Designed and modeled in 3D, then applied in real time to the live camera feed — giving streamers a quick way to set tone, mood, or persona during a broadcast.
Virtual Characters
Virtual characters let creators stream without showing their face. Voice-reactive avatars respond to the streamer's voice and expression in real time — turning live broadcasts into character-led performances while keeping the immediacy of live interaction.
Atmospheric Effects
Atmospheric filters and spatial effects let creators shape the mood of a live broadcast. From subtle environmental layers to fully immersive scenes, these effects add depth and tone to the stream — designed to run smoothly within the constraints of real-time performance.
Brand Identity
At the heart of PRISM's identity is the prism itself — a metaphor for light transforming into expressive color and motion. This concept shaped the platform's visual language across key visuals, motion graphics, and promotional surfaces, becoming the recognizable signature of PRISM Live Studio.
Recognition
iF Design Award 2020
Communication Design
Red Dot Design Award 2020
Brands & Communication Design
Red Dot Design Award 2020
Interface & User Experience Design
MINHYUNG CHUN — Interaction & Motion Designer
© 2026 MINHYUNG CHUN