NAVER Shopping Live
NAVER Shopping Live is an online shopping platform where retailers and consumers can find each other and talk in real-time. Sellers can effectively present product details via video, whereas consumers can enjoy interactions with fellow consumers who have the same tastes while watching product presentations. This platform is an especially effective tool for sellers struggling to reach out to the right consumers in the social-distancing era. We provide an easy-to-use mobile broadcasting app for sellers and web-based live-streaming players that can be accessed without installing additional applications. Broadcasting apps and web players are all free.
ROLE
Motion Designer
CLIENT
NAVER Corp.
PRODUCT
Shopping Live
YEAR
2021
LIVE SITE
Live Streaming Platform
PRISM Live Studio enables creators to produce live content across multiple platforms with professional visual tools and real-time streaming capabilities. My role focused on designing the visual systems that support these experiences — ensuring expressive visuals while maintaining performance stability in live environments.
Augmented Identity
AR masks introduce a playful layer of identity during live broadcasts. Each asset was designed with spatial awareness and optimized motion, allowing creators to transform their appearance while maintaining real-time performance during streaming.
Motion Branding
The motion identity extends the prism metaphor into animated brand expressions. Through light refraction, color transitions, and spatial movement, the logo animation reinforces the visual language of the platform.
Recognition
PRISM Live Studio received international recognition for its visual communication and design impact.
• iF Design Award 2020 — Communication Design
• Red Dot Design Award 2020 — Brands & Communication Design
The project demonstrated how motion design, interaction, and visual identity can shape compelling live content creation experiences.
MINHYUNG CHUN — Interaction & Motion Designer
© 2026 MINHYUNG CHUN